The 8 Principles of Finance
Knowledge of these eight principles is essential for understanding the field of finance. Make sure that you master each of them.
1. Risk-Return Tradeoff
The higher the risk of an investment, the higher the expected return must be.
2. Leverage
Leverage is a magnification of earnings that results from having fixed costs in the company. Simply put, leverage is a measure of the degree of sensitivity of earnings to some other measure.
(a) Operating leverage
A magnification of earnings (Net Operating Income or EBIT) that results from having fixed operating costs in the company. (Examples of fixed operating expenses are salaries, utilities, depreciation, and property taxes.)
(b) Financial leverage
A magnification of earnings (E.A.T.) that results from having fixed financial costs in the company. (The only type of fixed financial cost considered here is interest expense.)
(c) Total or combined leverage
A magnification of earnings that results from having fixed costs of any type in the company.
Total Leverage = Operating Leverage x Financial Leverage
Formulas:
- Operating leverage is equal to the percentage change in operating income divided by the percentage change in sales.
- Financial leverage is equal to the percentage change in net income divided by the percentage change in operating income.
- Total leverage measures the percentage change in net income divided by the percentage change in sales.
{Sales }
Operating Leverage { -Operating Expenses }
{ E.B.I.T (or Operating Income } Combined
} Leverage
Financial Leverage { Financial Expenses (i.e. Interest and Taxes) }
{ Earning After Taxes (Net Income) }
3. Time Value of Money
Money has a time value. A rational person is not indifferent between having a dollar today or a dollar in the future. Regardless of inflation, a dollar today can be invested and will earn a return over a period of time.
4. Valuation
The value of an asset is equal to the present value of its future cash flows. The rate used for the present value calculations (the capitalization rate) should be the minimum acceptable return, given the risk of the investment.
Value = Present Value of Future Cash Flows
or
Value = Future Cash Flows x Present Value Factor
5. Bond Prices vs. Interest Rates
There is an inverse relationship between market interest rates and the price of existing fixed income securities. e.g., as interest rates rise, prices of existing bonds will fall.
6. Liquidity vs. Profitability
There is a trade-off between liquidity and profitability; gaining more of one ordinarily means giving up some of the other.
Liquidity Profitability
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7. Matching Principle (or the Principle of Suitability)
The maturity of a firm’s assets should match the maturity of the firm’s liabilities, i.e. short-term assets should be financed with short term liabilities; long-term assets should be financed with long-term sources of financing.
If you violate the matching principle, you create a problem either of too little liquidity or too little profitability.
8. Portfolio Effect (or Diversification)
As assets are added to a group (portfolio), the risk of the total portfolio decreases. This will be true as long as the correlation of the asset being added and the portfolio is less than +1.0.

